Portfolio — MMXXVI

EstherOdeyemi

Digital experience designer shaping thoughtful interfaces, brand systems, and visual stories.

Visual Identity♥Product Design♥UI / UX♥Web Design♥Illustration♥UI / UX♥Graphic Design♥Web Design♥Illustration

(A) About

Profile

My work spans products, websites, and brand systems, using wireframes, testing, and thoughtful visual design to make interfaces feel easier, cleaner, and more intentional.

More about me →

Years

4+

Disciplines

UI/UX · Web · Graphics · Illustrations

Based

Ontario / Canada

(B) Selected Work

Things I've made.

01 — 04

Omvia project preview
01Product Design — 2025

Omvia

A soft-tech smart home app focused on clarity, comfort, and adaptive spatial control.

  • Mobile App
  • Systems Design
  • IoT
  • UI/UX
  • Product Design
View case study →
613Flea project preview
02Brand + Web — 2025

613Flea

A complete brand refresh and responsive website concept for Ottawa's creative marketplace.

  • Visual Identity
  • UI Design
  • E-commerce
  • UI/UX
  • Branding
View case study →
Auren project preview
03UX Research — 2026

Auren

A noise-cancelling app concept designed to support focus, calm, and deep work through sound control and intentional interface design.

  • iOS Experience
  • Sound Design
  • Motion UI
  • UX Research
  • UI/UX
View case study →
Quench project preview
04Branding / Packaging / Advertising — 2021

Quench

A conceptual juice brand identity focused on bold packaging, visual refreshment, and campaign-ready product storytelling.

  • Branding
  • Packaging
  • Advertising
  • Graphic Design
View case study →

(C) Process

How I design.

i.

Understand

I start by learning the problem, audience, business goal, and visual context before making design decisions.

ii.

Structure

I organize content, user flows, hierarchy, and layout so the experience feels clear and easy to move through.

iii.

Visualize

I build the visual system through typography, color, imagery, components, and brand direction.

iv.

Refine

I test, adjust, and polish the details until the work feels usable, consistent, and ready to present.